A major heat wave hit California this week pushing temperatures up over 100 degrees fahrenheit.  After a huge success with our Q3 2020 release, delivery one, we continue to bring the heat with constant new drops, new merch and innovation.  This week our Have A Nice Day and Look Alive capsules took center stage, from our Q3 release.  We also announced an exclusive craft beer collaboration with Beer Thug Life, Vendetta, Hip Hop Craft and Chelas Mundial, very exciting.  Our first big halloween 2020 drop, we call Break On Through Glow In The Dark collection dropped as well.  We are also adding some limited edition ski masks, an all new graphic tee and a grinder.  UFC Fight Island marches on after a HUGE pay-per-view last weekend.  President Trump and the first Lady caught Covid.  Customer service is taking an overhaul.