A major heat wave hit California this week pushing temperatures up over 100 degrees fahrenheit.  After a huge success with our Q3 2020 release, delivery one, we continue to bring the heat with constant new drops, new merch and innovation.  This week our Have A Nice Day and Look Alive capsules took center stage, from our Q3 release.  We also announced an exclusive craft beer collaboration with Beer Thug Life, Vendetta, Hip Hop Craft and Chelas Mundial, very exciting.  Our first big halloween 2020 drop, we call Break On Through Glow In The Dark collection dropped as well.  We are also adding some limited edition ski masks, an all new graphic tee and a grinder.  UFC Fight Island marches on after a HUGE pay-per-view last weekend.  President Trump and the first Lady caught Covid.  Customer service is taking an overhaul.

This week has been a wild one, we launched the well received West Coast Republic capsule over the weekend and sold out within a day, excited to announce Represent Ltd. Head quarters will be moving to a larger facility and will be opening a showroom location open to the public for in-store purchases.  We are also excited to announce our sponsorship collaboration with up and coming boxing star Rolando “Rolly” Romero who fights on Showtime’s co-main event on August 15, 2020.  UFC & Bellator are back, and the MMA events are coming in heavy.