Welcome to Represent Ltd.’s news, Here is this weeks news.

What a week, summer feels like it is finally here with temperatures rising.  This past weekend we ran our annual 4th of July sale with great success, hope you took advantage of the discounts and restocks.  This week we launched a unique collaboration called Protect The Hood with Vendetta brand which has been received with great acclaim.  Artist King Kast did a great job with this piece and has gone viral within the Hispanic community in support of street vendors.  Also dropping this week are the newly designed sunglasses, innovating on last years design with our original classic design on this version.  Big UFC weekend, looking forward to the fights!

Protect The Hood limited edition collaboration with Vendetta Art Studio, has been received with great acclaim as artist King Kast created a unique and original piece that has a strong cultural message.  The limited edition drop includes a graphic tee in two colors, black as well as a sand brown.  The collaboration also includes a classic snapback, short beanie, cuff beanie and 4 weather proof bumper stickers making this a large capsule drop.  Here is the teaser commercial we used prior to the drop:

Finally, new sunglasses have arrived.  Original Classic wayfarer polarized sunglasses are here and in-stock.  Here is the commercial drop for this drop:

Make sure to pick up your pair of shades while they are available.

UFC Fight Island is finally upon us, with a huge pay per view card featuring 3 title fights.  UFC 251 takes place on the beach in Abu Dhabi in the United Arab Emirates featuring Kamaru Usman and Jorge Masvidal in the main event for the welterweight title.  Masvidal stepping in on short notice to contest the title, should be a great contest. Contender Max Holloway takes on current champ Alex Volkanovski in a rematch for the feather weight title with the first fight being a closely contested contest.  The third title fight features Peter Yan versus Jose Aldo for the vacant bantam weight belt.  Former feather weight champ Jose Aldo looking to go for his second belt in a different weight class.  What a night of fights.  Good luck to all fighters and camps.

Masks are becoming mandatory with aggressive government regulations being implemented in many states including California, New York, Nevada, New York and more.  We have continued to produce masks made in the U.S.A. under sanitary conditions, and will continue to offer them.  Make sure to continue to build your immunity with natural whole food, plenty of vitamin c, super shots, green juices and wellness shots.  Stay safe out there and avoid the second wave of the virus.

This was Represent Ltd.’s news for the week of July 5th through July 11th. Still Grinding in silence and working hard, saying less than we do and delivering more than we say.  For more news and happenings visit rep hard dot com and click on the news tab.

Let us know what you think of our weekly news segment with a comment below or shoot us a D M.  Stay strong, stay hard, and always represent!

Written by David X Christensen @iamdavidx
Video by Sam Teran @samuelxteran